Simple yet complicated

The cloud is rightly seen as a major development for businesses, but it’s anything but a straight swap, writes Quinton O’Reilly

Marc O’Dwyer, chief executive, Big Red Cloud

Much has been made of cloud as a transformative tool in the past few years; its ubiquity and benefits for production mean it’s now a standard feature for any major tool released, and how it’s now something you should base your entire digital strategy around. While the logic for this makes sense — accessing work anywhere and updating details while on the move is always appealing — that doesn’t mean it should apply ...