See it the customer’s way
Companies need to think from the customer’s perspective when using data analytics, according to Anneke Schogt, country manager for Microsoft Advertising in the Netherlands.
Schogt, who previously ran an advertising agency before joining Microsoft, was speaking at The Sunday Business Post’s Swipe summit in UCD’s O’Reilly Hall last week.
“Everything is possible with technology, but it needs to be adapted to the needs of human beings. From there, we will evolve into a beautiful new world,” she said.
“The challenges are ...
