How a savvy security company cleaned up by pivoting to the smarthome market
Irish firm HomeSecure is shrewdly supplying what multinationals like Hive and Nest might not, writes Emmet Ryan
Irish smart security business HomeSecure.ie plans to double its number of users over the next three years, adding 15,000 new customers in the process, after securing a partnership with 123.ie.
The Dublin-based home security business was founded in 2014, has 36 staff and sees major opportunities within the Irish market with an eye on moving into Britain.
The growth of the business is down in large part to trying to work alongside rather than against the major...
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