Salesforce pushes for an intelligent data future

Salesforce is adding an AI-powered strand to its offering

Salesforce.com has always said its approach to customer-relationship management (CRM) is centred on intelligence, but the cloud software company is adding more than human intelligence to its package.

Meet artificial intelligence (AI) powered CRM.

“This whole notion of AI and cognitive intelligence being built into what companies do now is one of the most interesting,” said Raj Mistry, senior vice-president of solution engineering at Salesforce.com.

Salesforce now offers its own AI system, Einstein, ...