All roads lead to the 3Arena for Seat

A two-year partnership with Live Nation means that the carmaker will unveil its latest models at the 3Arena in the Dublin docklands, writes Elaine O’Regan

Neil Dalton and Niall Phillips of Seat Ireland, with Mike Adamson of Live Nation Ireland Picture: Aidan Crawley

Seat has chosen the 3Arena as the stage to show off its latest models. The carmaker and Live Nation, the owner of the Dublin concert venue, have announced a two-year partnership believed to be worth more than €200,000.

Starting this month, different models will be on display at gigs, targeted at specific audiences, and there will be a focus on Seat’s electric offering.

Neil Dalton, Seat Ireland’s head of marketing, said the agreement ...