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Oisin Geraghty, senior sales manager at Sage

Róisín Kiberd reveals the ways in which businesses are waking up to what they can really do with CRM

he CRM market is a competitive one: Gartner figures released this year showed the global CRM software market to be worth $26.3 billion in 2015, up 12.3 per cent from 2014. Why this sudden rise? Perhaps because businesses are starting to see the full capabilities of CRM, as something more sophisticated than just a database for customers. Today’s CRM is less of a product, and more of a platform. It integrates seamlessly with your existing...

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