Rethinking your market

Last weekend saw a boxing match that will be, at worst, the fifth biggest revenue-generating bout of the year. That’s nothing to sniff at any time, but given the two combatants involved aren’t boxers by trade and it brought in, very conservatively, north of €12 million in revenue, it merits a deeper look from you, the Connected reader.

YouTube celebrities KSI (real name Olajide William Olatunji) and Logan Paul went through six rounds ...