Rethinking the CRM

Rethinking the CRM
Catherine Lockhart, chief operating officer, Big Red Cloud

It’s easy to take things for granted. When something has been around for quite a while, it can lead to it being treated as part of the furniture, an item that’s always been there, but Quinton O’Reilly says you need to think differently

Of the many tools and services that make up business solutions, customer relationship management (CRM) has always been up there. Once the domain of large banks or insurance companies, any business can take advantage of the capabilities it offers.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive​.

Related Articles

More from The Business Post