Rethinking the CRM

Rethinking the CRM
Catherine Lockhart, chief operating officer, Big Red Cloud

It’s easy to take things for granted. When something has been around for quite a while, it can lead to it being treated as part of the furniture, an item that’s always been there, but Quinton O’Reilly says you need to think differently

Of the many tools and services that make up business solutions, customer relationship management (CRM) has always been up there. Once the domain of large banks or insurance companies, any business can take advantage of the capabilities it offers.

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