New software benefits add up

New software benefits add up View Gallery
Marc O’Dwyer, owner of the Big Red Cloud

All types of business are benefiting from a new wave of financial software that manages to be more sophisticated and easier to implement. Ian Campbell reports

Grey-suited men poring over ledgers has been hard to shift as a clichéd representation of accountancy and financial controllers, but it’s a stereotype that’s rapidly being overturned by a new wave of technology. Empowered by business intelligence and real-time insights, financial controllers and accountants now hold the keys to the future — they’re not just crunching numbers, they are identifying opportunities and informing strategy.

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