New need for speed

Cloud services have driven demand for faster broadband and more resilient connectivity, rescuing the market from commodity services and a race to the bottom. Ian Campbell reports.

Aidan D’Arcy, Head of Business Services at Virgin Media Picture Jason Clarke
Nicola Mortimer, head of business products, marketing and operations, Three Ireland

With the media coverage around the government’s never-ending attempts to fix the rural broadband deficit, it’s easy to forget that the market for business connectivity has been evolving at a rapid pace for nearly 20 years, achieving a significant level of maturity. Most companies now have access to high-speed broadband, typically accessing speeds of 100-200Mbps courtesy of fibre backbones provided by Eir, Enet, Siro, ...