A new dimension for data mining
Set up by giants IBM and MasterCard last year, Sandyford-based Trūata finds ways for companies to mine data while complying with GDPR. Emmet Ryan meets its chief privacy officer Aoife Sexton
Privacy is a business, and the introduction of GDPR meant being able to be smarter around it. That creates some serious opportunities. Dublin-based Trūata is looking to find a way to keep the value in data without compromising privacy.
Trūata finds ways for companies to mine data in a way that is GDPR-compliant. It anonymises data to mean it can’t be linked back to the individual but provides general trends and segments.
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