Mobile goes mainstream

Mobile goes mainstream
Nicola Mortimer, head of business product, marketing and operations, Three Ireland

Once, mobile internet access was something that was nice to have, but which you hoped you would never need

Until recently, low speeds, small screens and intermittent connections meant that at best, mobile connections were the poor relation of their fixed line relatives.

Not anymore. According to Gerry McCourt, head of mobility solutions for Vodafone Ireland, advances in data speeds and device capabilities have created new usage patterns.

“It’s increasingly the case that our customers are starting to view mobile broadband as a key component of their communications strategy. Previously it was just a...

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