Mobile Business: Get your act together

Mobile Business: Get your act together View Gallery

Social media is now an integral part of the average consumer’s daily life. Amy Eustace asks top marketers how to integrate it into a business

A decade ago, the phrase “social media strategy” would not have appeared in most businesses’ vocabulary. That’s because, in 2005, Facebook membership was still restricted to students of select US universities and high schools. Twitter was founded just a year later, while the very concept of Instagram was still drifting somewhere in the start-up ether.

Nowadays, those three social networks and their many competitors are household names. With the concurrent spike in smartphone and tablet...

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