MIT professor warns that ‘digital lipstick’ can hide need for change

MIT professor warns that ‘digital lipstick’ can hide need for change
Professor Joe Peppard, principal research scientist at MIT Picture: Fergal Phillips

Joe Peppard, who is originally from Dublin, told The Sunday Business Post that Irish businesses are treating digital as a technical, rather than a people, problem

A professor at Massachusetts Institute of Technology (MIT) is wary of the approach Irish firms are taking towards digital transformation.

Joe Peppard, who is originally from Dublin, told The Sunday Business Post that Irish businesses are treating digital as a technical, rather than a people, problem.

Peppard said this approach was going to end up costing companies dearly and limiting their ability to compete internationally.

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