Microsoft leads as Dynamics CRM lives up to its name

Microsoft leads as Dynamics CRM lives up to its name
Paul Hennessy, Dynamics lead, Microsoft Ireland

Microsoft has been in financial, ERP and CRM software for longer than most people realise

Its CRM product is 12 years to the market, but the real start point is its integration with the Dynamics product line ten years ago. “However, CRM today is a very different proposition, more mature and much more sophisticated in its capabilities,” said Paul Hennessy, Dynamics lead with Microsoft Ireland.

“It looks after the needs of relevant key workloads such as marketing, sales, of course, customer service and increasingly the demands and challenges of social media...

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