Make data work for your business

Make data work for your business

Accurate insights could be the difference between business success and failure. Ian Campbell looks at the challenges around analytics and extracting value from big and small data

The foundation for a successful business has always depended on analysing information around products, services and customers, trying to squeeze out higher margins, greater efficiencies and grow sales. What’s changed is the explosion of data around transactions and customer engagements, and the industrial-strength tools available to mine it.

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