Connector: Linking up business

Jess Kelly looks at how a Dublin-based company is shaking up marketing as we know it

Conor Lynch, chief executive, and Ivan Adriel, head of digital, both at Connector

Connector is an open innovation studio. The company opened its doors from a commercial point of view in 2010. What started out as a creative digital marketing agency has evolved to a key player working with some of the biggest brands in Ireland right now.

Connector chief executive Conor Lynch explained why he opted to set up the business in 2010.

“After a career of delivering award-winning work for brands like Guinness, Coca-Cola, ...