It’s not just for sales

It’s not just for sales View Gallery
Ronan O’Halloran, CRM practice director, Storm Technology

CRM tools are important for the smooth, scientific running of an entire firm

In the five years that Storm Technology has been offering customer relationship management (CRM) software to Irish businesses, it’s seen a lot change in the market.

But according to CRM practice director Ronan O’Halloran, the biggest change has concerned the way in which CRM software is used.

Where once it was seen as a tool to help the sales team manage the sales pipeline more efficiently, today CRM is more likely to be...

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