It’s not just for sales

CRM tools are important for the smooth, scientific running of an entire firm

Ronan O’Halloran, CRM practice director, Storm Technology
Paul Hennessy, Dynamics lead, Microsoft Ireland

In the five years that Storm Technology has been offering customer relationship management (CRM) software to Irish businesses, it’s seen a lot change in the market.

But according to CRM practice director Ronan O’Halloran, the biggest change has concerned the way in which CRM software is used.

Where once it was ...