Irish advertisers say they can adapt to Google’s cookie cull

Ad industry says it’s exploring solutions for a post-cookie world as the tech giant rules out replacing third-party data collection

5th March, 2021
Irish advertisers say they can adapt to Google’s cookie cull
Google has announced it will not replace third-party cookies with new technologies designed to track users around the web. Picture: Getty

Irish advertisers say they’re “plugged into” a new set of solutions for a post-cookie world, as marketers and publishers contend with the implications of a global shift away from online tracking.

Google this week confirmed it will not replace third-party cookies with new technologies designed to track users around the web, making “explicit” its commitment to moving away from contentious data-collection practices.

The move made headlines around the world,...

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