India, home of the internet unicorns
Smoothly run start-ups are using India’s 1.3 billion population to achieve stratospheric growth, writes Saritha Rai
You get a clear sense of Policybazaar’s target audience the first time you watch Yama, the Hindu god of death, drag a bedridden man to hell for failing to buy insurance. In a series of melodramatic TV ads, the fearsome deity, played by movie star Akshay Kumar, isn’t shy to quote rates, either. After the hospitalised accident victim he’s tormenting laments that his sister’s wedding and his daughter’s schooling had to come first, ...
