Huawei: A new pretender to the throne

The Chinese phone maker signalled clear intent to challenge Samsung and Apple at the launch of its P20 in Paris

Jim Xu, president of consumer, Huawei

Huawei believes it can succeed where other would-be major players in the smartphone market have failed – and it aims to do this through attrition. Sheer size is the biggest weapon in the Chinese phone maker’s arsenal and it all-but declared war on Apple and Samsung last week.

HTC had the phones but didn’t have the chops to compete. Nokia didn’t see the avalanche headed its way. Sony saw a battle as being ...