GameX lands partnership with Creative Labs

Creative Labs developed one of the world’s first MP3 players, the Creative Zen

Cathal O’Sullivan, founder of GameX

GameX, the Dublin-based start-up that has developed a recommendation engine for gamers, has partnered with Creative Labs, the Singapore digital media equipment giant.

Creative Labs, which developed one of the world’s first MP3 players, the Creative Zen, is partnering with GameX to promote the sale of their games.

“Creative Labs are huge, so we were pretty surprised when we got them. We promote their products and games and then they promote our platform,” ...