Gadget watch: Nokia on the highway to success
Nokia has essentially gone for the mid-range max with the 7 Plus. By not trying to compete with the Galaxy S9, it actually creates an opening to do battle with it
The return of Nokia as its own thing, and not a subsidiary of Microsoft, was a big shot in the arm a year ago, one that was broadly welcomed because the smartphone market somewhat needed a hard boot in the backside.
Add in the nostalgia factor, which Nokia played on hard, and this was a brand that had the goodwill required to at least make folks think about its handsets.
In this game ...
