First movers and followers

First movers and followers View Gallery
Julia Hartz, Sebastian Siemiatkowski and Lisa Lindstrom during a panel discussion at Symposium Stockholm

In a special report from Stockholm, Jane Ruffino meets the business leaders who stay relevant after the first mover advantage fades

One of the most pernicious start-up myths is the importance of being first to market. But remember Netscape? Boo.com? Webvan? Most of us remember these first movers only as items of nostalgia or cautionary examples. First movers who made it will tell you success is about staying relevant, building trust, and creating emotional connections — along with a whole lot of luck, and a hefty helping of privilege.

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