First movers and followers

First movers and followers View Gallery
Julia Hartz, Sebastian Siemiatkowski and Lisa Lindstrom during a panel discussion at Symposium Stockholm

In a special report from Stockholm, Jane Ruffino meets the business leaders who stay relevant after the first mover advantage fades

One of the most pernicious start-up myths is the importance of being first to market. But remember Netscape? Boo.com? Webvan? Most of us remember these first movers only as items of nostalgia or cautionary examples. First movers who made it will tell you success is about staying relevant, building trust, and creating emotional connections — along with a whole lot of luck, and a hefty helping of privilege.

At the second annual Symposium, held in...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post