Why Facebook must lighten up
Facebook needs to focus on quality over quantity to sustain its incredible revenue growth
Mark Zuckerberg’s Facebook confirmed last Wednesday that it’s the internet’s hottest growth story.
To stay that way, the company will have to double down in a crucial area: selling more high-priced advertisements.
To explain why, let us think of the three basic ways Facebook can increase its revenue:
1. Sign up more people to Facebook, Instagram or other company properties, or lure existing users to spend more time there. More people or time ...
