Ever changing faces

Ever changing faces

The area of big data and business analytics is now more than the sum of its parts, covering different territories and uncovering new opportunities, writes Quinton O’Reilly

The data and analytics landscape has changed significantly over the last few years. Once a basic part of the business, it has become an all-encompassing behemoth that can shape outcomes and determine the future of a business.

With all of these changes, it’s easy to forget that the core of both data and analytics always start with the same question: what exactly do you want to get out of it?

“Understanding what you want...

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