Digital marketing: Across the digital divide

Digital marketing: Across the digital divide

With the increasing fragmentation of media, CRM plays a key role in managing customer contact points across the digital divide

According to the CSO’s annual information technology review, just under one third of companies with broadband connectivity are using CRM or customer relationship management software to manage customer contact points across the business.

A new generation of start-ups and ambitious SMEs are creating a surge of CRM adoption, according to Gary Cullen, sales and marketing director with Provident CRM, a reseller of the SugarCRM platform.

“The conversation has changed and where the conversation is...

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