Dig for victory by using raw data

Dig for victory by using raw data

An international expert says ordinary Irish firms, right down to hairdressers, need to tap customer data to keep up

Understanding analytics is vital to Irish businesses outside of the technology sector, according to a leading international consultant.

Didier Bonnet, global practice leader at Capgemini Consulting, told The Sunday Business Post that better use of customer data was vital for Irish firms to remain competitive.

“It’s not just a phenomenon like the dotcom boom that will come and go. It’s a fundamental change for the way that we conduct business, manage our companies, and compete...

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