Data breaches no longer shock weary consumers

Millions of customers’ bank card details were compromised in the attack on Dixons Carphone, but there is little incentive for companies to take more care

The lack of surprise was the most notable aspect of the reaction of the recent cyber attack on Dixons Carphone.

Big numbers have little impact on the public any more: in this breach, 5.9 million customers’ bank cards were compromised along with 1.2 million personal records.

This kind of attack no longer shocks the average consumer. There have been so many tales of data breaches over the the years that everyone pretty much ...