Customer experience to define the future of SaaS

Customer experience to define the future of SaaS
Ryan Smith, chief executive, Qualtrics: ‘SaaS is an element of a new frontier’ Picture: Maura Hickey

SaaS businesses are diversifying, providing specialist services to make management of customer experiences easier, writes Emmet Ryan

Customer experience is going to define the growth of Software as a service (SaaS) businesses according to Ryan Smith, chief executive of Qualtrics.

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