CRM’s sales surge

CRM’s  sales  surge
Oisin Geraghty, senior sales manager, Sage

CRM never faltered during the downturn, but business is really picking up now

The economic turn-around taking place in Ireland means it’s a good time to be selling customer relationship management (CRM) systems, according to industry experts, who add that many CRM projects once shelved are now being brought back to life.

“Lots of projects that were stalled for budgetary reasons at the enterprise level are now being greenlit and those budgets have been allocated. There’s a huge push going on for work that’s been stored up...

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