Cover Story: Putting TV on an even bigger pitch

Cover Story: Putting TV on an even bigger pitch View Gallery

It’s not just lone rangers making it big on YouTube: studios have jumped on board and made it their primary focus.

With over 900,000 subscribers, Copa90 has become the voice of football fans on YouTube. The channel, founded by London-based Big Balls, grew out of a business that wanted to create content specifically for social platforms.

Big Balls set up shop in 2006 with an eye on platforms such as YouTube and MySpace. Having worked in commercial production, the founders looked to focus on low-cost but high-quality technology. The firm gained substantial public traction by developing Kate...

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