Cover Story: Being the best isn’t enough

Cover Story: Being the best isn’t enough

Job site Indeed is using its Dublin office to boost its reach in EMEA and beyond

Indeed is on the go around a decade, but the business has only taken a concerted approach to its marketing in the last two years. It’s a problem many tech firms deal with. Most, if not all, are aware that marketing matters, but product development takes priority.

“The challenge for these firms is to know when to push the button and go heavy on the marketing side. For Paul D’Arcy, senior vice-president of marketing...

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