'It's all coming together for Apple's next big push'
For one of the planet's biggest companies, it's odd that the buzz ahead of the iPhone 8 is a rare sign of good news for Apple
It turns out it really is tough at the top. Apple's rise to being the monster it is today had a background of applause, joy, and utter devotion from its customer base. Once it got there, staying cool proved a little tough. In a shock to roughly nobody, it's hard to be the charging underdog when you are top of the pile.
The last few releases from Apple haven't exactly thrilled the market, ...
