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Dr Aideen O’Dochartaigh of UCD College of Business: ‘Sustainable tech is not just about cost-cutting, but about innovating for the future’

Sustainability is a necessity, not just for the sake of the planet, but for your business too, writes Róisín Kiberd

We are seeing increasing awareness now of the big picture of sustainability, the science behind planetary boundaries and climate change targets,” said Dr Aideen O’Dochartaigh, a post-doctoral researcher and research co-ordinator with the Centre for Business and Society at UCD College of Business. “Companies are also under pressure from more environmentally aware consumers; for example, on issues like plastic waste in the ocean and fossil fuel drilling and fracking.” Innovation and eco-friendliness are no longer at odds, and a greener business can also be a more profitable one.

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