Business Analytics and Big Data: Making business smarter

Business Analytics and Big Data: Making business smarter

Microsoft is on a mission to simplify BI and analytics by making it accessible from the heart of a business.

The last 15 years has seen Microsoft extend its reach with enterprise applications, expanding out for its best-selling Office suite to encompass ERP and CRM. Business intelligence (BI) and analytics are also part of the mix – but Art Coughlan, business group lead, is very clear about the difference.

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