Business Analytics and Big Data: Making business smarter

Business Analytics and Big Data: Making business smarter

Microsoft is on a mission to simplify BI and analytics by making it accessible from the heart of a business.

The last 15 years has seen Microsoft extend its reach with enterprise applications, expanding out for its best-selling Office suite to encompass ERP and CRM. Business intelligence (BI) and analytics are also part of the mix – but Art Coughlan, business group lead, is very clear about the difference.

“BI is about dealing with facts, maybe merging multiple data sets and connecting dots across the business. Analytics is more scientific, predicting the less obvious. It’s usually aligned...

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