Business Analytics and Big Data: Democratising Data

Business Analytics and Big Data: Democratising Data

The biggest change in analytics, according to one data scientist, is the ability to dig down into the granular detail of more data at an affordable price.

Through daily engagement with large enterprise customers and cutting-edge research projects, Asystec Data Management Solutions is better positioned than most to offer an opinion on the hottest areas in analytics.

Data scientist Dave Clarke identifies two. One is around customer-facing companies finding new ways to engage with the people who buy their products or services. The other is around machine-to-machine interaction, the internet of things (IoT) where connected devices generate even more data.

“For most...

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