Both sides of the coin

For Mark Kellett and Magnet, it’s easy to help SMEs think big because it’s not so long since the telco was an underdog

Mark Kellett, chief executive, Magnet
Mark Kellett, chief executive, Magnet

Founded in 2004, Magnet has been active in the Irish telecoms market for over a decade, but the road to becoming a big player internationally came from modest beginnings. Selling fibre networks to customers in the early days was a tough challenge.

“It was before its time. We were ahead of the curve. Ultimately demand would come, but the market wasn’t really up yet with the idea of 100Mbps or ...