Amazon beats forecasts as ads push pays off

The world’s biggest web retailer showed that it can maintain rapid growth while improving profitability and fending off online competition from rivals like Walmart.

Amazon to snap up more than half of all US online spending. Pic: Getty

Amazon’s sales and earnings in the busy holiday quarter beat analysts’ estimates, showing that the world’s biggest web retailer can maintain rapid growth while improving profitability and fending off online competition from rivals like Walmart.

Advertising was a key moneymaker, highlighting Amazon’s ability to charge brands and merchants for visibility to its 100 million-plus loyal Prime subscribers, who pay fees in exchange for delivery discounts, movie and music streaming and other perks.

The ...