Algorithms can’t automate our choices to watch 57,000 years of Adam Sandler films

Algorithms can’t automate our choices to watch 57,000 years of Adam Sandler films
Adam Sandler’s movies are popular on Netflix because tens of millions of us are watching them all the way through Pic: Getty

Sandler's eight-movie deal with Netflix has made him the actor with the best return on investment

Since December 2015, Netflix viewers have watched 500 million hours, or just over 57,000 years of Adam Sandler movies. This includes The Ridiculous 6, which was launched in late 2015 and features Vanilla Ice playing Mark Twain. The movie was so regressive in its portrayal of Native Americans that a dozen of its cast walked off set. It has an almost unheard of zero-rating on movie review site Rotten Tomatoes, and yet it was the most popular Netflix original movie ever – yes, ever – when it launched. It’s still one of the most-viewed movies od all time.

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