Alexa, bias, and the trouble with how we think about voices
Are the voices we assign to digital assistants reinforcing stereotypes?
A study by Unesco has, somewhat unsurprisingly, found that having female voices on digital assistants like Alexa and Siri reinforces gender stereotypes. The effort to make the relationship with these devices more human has, naturally, led to influencing how we think about other humans.
It’s a flaw, one that was blatantly obvious a mile off, but wholly missed due to the efforts of the creators to make users feel more comfortable talking to digital assistants....
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply