After the downturn, CRM is bouncing back
Doing more with less in straitened times helped CRM gain market, but now rising markets are a new driver
There is something of a surge in the uptake of CRM software and solutions, according to industry experts. “It has been accelerating since the downturn because businesses were forced to downsize and since then every department has been trying to do more with less,” said Alan Connor, commercial director of Exchequer Business Management Solutions.
“That put pressure on people and systems to ensure that elements of business, especially in dealing with its life blood –...
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