Adding value on Azure

Costs are tumbling for utility cloud services from mega providers, but customers should still look for added value, says Microsoft

A mazon kick-started the concept of hyper scale cloud platforms with the launch of Amazon Web Services in 2006, and Microsoft and Google have been hot on their heels ever since. They have been knocking seven bells out of each other in a price war where utility services are sold at commodity prices.

All offer a PaaS (platform-as-a-service) public cloud where compute power and storage can be spun out near instantly and you ...