Wayflyer snaps up Peblo in multimillion euro deal

Acquisition provides Irish tech unicorn with direct access to a range of creators that it can then pair with its ecommerce customer base

Peblo founder and chief executive Jake Browne pictured with Wayflyer co-founder and chief financial officer Jack Pierse

Wayflyer, Ireland’s latest tech unicorn, has completed its first major acquisition, snapping up fellow Irish company Peblo for an undisclosed sum.

Peblo, which was only founded nine months ago, provides revenue-based financing to content creators. Led by Jake Browne and David Kearney, the company helps social media influencers keep on top of their finances by allowing them to get loans guaranteed against future earnings. It also facilitates partnerships with brand partners.

The multimillion euro deal ...