The risks and rewards of AI playing a larger part in our lives

Organisations are embracing artificial intelligence (AI) and machine learning, but they need to be careful with what is still in many ways a nascent technology. Executed well, it can deliver competitive advantage; do it badly and it can cost credibility as well as money. Ian Campbell reports

Barry O’Sullivan director of the Insight Centre for Data Analytics at University College Cork: ‘The people at the table who make decisions really do have to understand the issues. If you're blind to bias, for example, you will get into trouble.’ Picture: John Allen