The invisible force powering half a million websites

Umbraco’s chief executive Kim Sneum Madsen says the company’s CMS software is designed to give customers flexibility – and not to get in their way

Emmet Ryan

Technology Correspondent @emmetjryan
23rd February, 2020
The invisible force powering half a million websites
Kim Sneum Madsen: “We think of Umbraco as like a box of Lego blocks. You can build whatever you like from that.”

Kim Sneum Madsen is not your conventional tech chief executive. For most of his life, crisis management didn’t mean logistics or balance sheet issues. To him, it meant helping to save lives in some of the worst possible situations.

A trained firefighter, Sneum Madsen worked for the United Nations on the ground in Bosnia during the conflict in the former Yugoslavia. He also did a stint with the Danish Refugee Council. Along the...

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