Tech View: Bombastic Benioff points the way ahead for Salesforce

The tech mogul had no audience for his annual Dreamforce event this year, but was still high on the hog from his $27.7bn purchase of Slack a day earlier

Marc Benioff, Salesforce’s chief executive

A stilted introduction by TV presenter James Corden opened a Dreamforce like no other. The annual get-together held by Salesforce is as much about the crowds as any tech conference gets.

In Covid-19 times, the event’s centrepiece started with the US Late Late Show’s host making terrible gags that desperately needed a laugh track.

There was, of course, one other reason to sit through it apart from how Marc Benioff, Salesforce’s chief executive, would bring ...