Connected Magazine

Start-up of the month: Legitimate

Belfast-based company helps journalists stay ahead with easy-to-use tech solution

Caoimhe and Gerard Donnelly, co-founders of Legitimate: ‘We’re going to focus on making a better experience for journalists’

Legitimate is a Belfast-based business that was founded in 2020 by husband and wife team Gerard and Caoimhe Donnelly.

The business provides tools for journalists to manage their content online and to make it easier for communications professionals to know what is and is not a relevant query to make with each journalist.

“At the beginning it was about verifying content back to an author, putting an identity behind it. We wanted to provide a media literacy tool to help combat disinformation. I got the idea from seeing family members and friends sharing fake stories and the damage it was causing,” Caoimhe Donnelly told Connected.