Connected Magazine

Next era of software pricing beckons for Saas companies

SaaS is good but new pricing models can make it so much better, not to mention better value for money. Jonathan Keane investigates

John Griffin and Griffin Parry, co-founders, M3ter: Fewer hands on keyboards means hanging your hat on a subscription model isn’t ideal

If you ask John Griffin, the world has entered the “third era” of software pricing.

Griffin is co-founder and chief revenue officer of London-based start-up M3ter, which is building the tools for software-as-a-service (SaaS) companies to have greater control over their subscription fees.

“There’s a wave of adoption of a new pricing model by software companies and a move to usage-based pricing,” the Irish tech entrepreneur told Connected.

M3ter, which recently raised $14 million in ...