Monday January 20, 2020

Maximum enters its fourth week without Core campaigns

The Joe.ie and Her.ie publisher is engaging with Core and digital-advert body IAB to restore confidence after audio-stream ‘click farm’ controversy

Aaron Rogan

News Correspondent

@aarrogan
8th December, 2019

Maximum Media is entering the fourth week without campaigns from Ireland’s largest media agency as the controversy around the false inflation of audience figures escalates.

The Joe.ie and Her.ie publisher has engaged with Core and the digital-advertising industry body IAB Ireland in recent weeks in an effort to restore confidence in its operations.

An internal review into the incident has found that several episodes of a podcast series were falsely boosted....

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